Concepts and campaigns that meet people at customer journey touchpoints.
A company that truly has something to say is made up of people that have a sense of purpose. I work to reflect the ideas of people who want to make the world a better place. Some call it copywriting; I call it education.
These are longer-term projects that involve multiple stakeholder involvement.
I help create documents that inform and educate consumer-citizens on social/environmental initiatives and goals. No greenwashing, just the facts.
Using strategic campaigns to educate and inspire people to think differently about a brand product or service.
Toolkits are for start-ups, huge brands and everyone in-between that are ready to shake it up and launch a new, big idea into the world.
A catalog isn't just a catalog: it's a way to explain to the world the "why" behind what you do.
I work with teams to storyboard ideas; then write scripts, interview folks, find stories that come from a passion about something and create messaging to educate and inspire people.
Examples of using words to ignite ideas.
From a conceptual shaping to line edits and fact-checking, I help writers clarify what they want to say and make sure the facts are straight.
A strong brand has—in addition to solid brand guidelines—a clear purpose that fuels their mission/vision/values. Manifestos, tone of voice docs and style sheets all ladder up to the brand; each one is equally important.
I volunteer 10-20% of my time each year: getting involved in community initiatives and donating time to nonprofits that have an environmental and/or social purpose.