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Catalogs

A catalog isn't just a catalog: it's a way to explain to the world the "why" behind what you do.

IKEA 2012 catalog

I worked with McCann/NYC and 80+ designers, art directors, photographers, copywriters and interior designers–a total of 80,000 hours combined–to produce this 324-page catalog.

IKEA 2012 Yearly Summary

One of the opening pages to this 40+ page environmental report that goes out once a year from IKEA.

Filson 2014 catalog

Worked with an art director on this catalog that celebrated the 100-year anniversary of their iconic Cruiser Jacket. I dug into the Filson archives and shed new light on the design approach of this iconic Seattle brand.

Catalog essay

I work with a lot of first-time writers and help them tell their story. This is a beautiful story about navigating the oean by following constellations

Olukai

I worked with an aloha-spirited company that wanted to reflect the Hawaiian Islands in an authentic and respectful way.

Patagonia catalog intro

Took a deep dive into the Patagonia Archives to come up with key environmental milestones.

Patagonia Arctic National Wildlife Refuge Catalog

I was the managing editor for this catalog dedicated to saving ANWR; also worked with Cindy Shogan, executive director of the Alaska Wilderness League and Bernadette Demientieff, executive director of the Gwich’in Steering Committee for the intro and end pieces.

Patagonia 2017 catalog

This is one of dozens of catalogs I produced for Patagonia while I was Managing Editor of catalogs for 5 years. I developed a theme based on the voyage of Hōkūleʻa, the Polynesian voyaging canoe that travelled the globe to educate citizen about their heritage. I worked with one of the canoe female navigators for an original field report and created a storyline to explain the purpose and meaning of this historic journey.

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© 2024 Michele Bianchi