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Examples of using words to ignite ideas.

Patagonia Brand Ads

I've worked on dozens of brand ad campaigns for Patagonia as the Managing Editor of Brand/Enviro.

Patagonia article about their product quality scorecard.

Patagonia’s quality rating system is designed with ecological footprint in mind. Here’s why.
http://bit.ly/patagoniaqualityscorecard

Patagonia Catalog Article

I interviewed Gwich'in tribal members and wrote about the unbreakable bond between the Gwich'in, the caribou and the land.

KEEN 2020 impact report

I helped write and edit KEEN's firt impact report. (Full PDF)

Filson Lookbook

Intro brand messaging for this iconic brand.

California Water Impact Network

This is a blog post I wrote for CWIN that explains the smoke-filled room, China Town origins of how water was stolen from California citizens.

Patagonia Recycling Article

Recycling is broken. Here's an article for Patagonia that explains why.

Patagonia Intro

I was the managing editor for the Patagonia catalog for five years and wrote intros, product copy, field reports and editorials. This intro is about "finding gold" in outdoor experiences.

Patagonia CEO ghost writing

This was for the Summer 2016 catalog. I had never met Rose Marcario (Patagonia CEO) before so it was challenging to project her voice. I watched a lot of YouTube videos!

bluesign & REI

This is a white paper written for bluesign and published on their blog.

Interview with Helena Barbour

This is an interview of Patagonia's Clothing Line Director about bringing Fair Trade certified clothing to Patagonia.

Interview with Paul Rice

This is a companion interview to Helena's: an interview of Paul Rice, the president of Fair Trade USA and his journey from Fair Trade coffee to clothing.

Filson 2014 Catalog

I dug into the Filson archives to write original content for this iconic brand.

The Switch to Organic Cotton

Fun fact: Not only did I write about these trips to California's Central Valley to visit cotton farms that took place in the 90s, I was on one of them!
http://bit.ly/organiccottontours

IKEA Co-Create

I wrote a series of articles about how the IKEA Co-Create team and process worked.
https://ikeacocreation.com/the-power-of-putting-people-first/

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