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Brand Toolkits

Toolkits are for start-ups, huge brands and everyone in-between that are ready to shake it up and launch a new, big idea into the world.

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Click here to download LMF brandbook 2024 low res.pdf

Light My Fire Brand Book

Light My Fire was ready to grow their business and get into new markets. I worked with a creative director to outline the company's mission, values and vision of a regenerative economy. A Tone of Voice document travels alongside the Brand Book so designers and writers could sync up.

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UnSit

I worked with an art director to create a brand kit for a startup that makes walking desks. Created name, UnSit, mission/vision statements, taglines and sample copy.

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Click here to download reMAKE Brand Guidelines final 2.1.15.pdf

[re]make

Brand kit for a company that wants to facilitate changing the textile industry from a linear model to a circular economy model. Created company name (now changed to The Renewal Project); wrote vision/mission statement, tagline and TOV direction.

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IKEA Brand Kit

This brand kit addressed the need for a shift in communications at IKEA. The global comms team was aware of a consumer perception that IKEA is the company that makes cheap stuff. This comms package addresses that head-on and encourages/inspires global marketing teams to re-think how they promote products.

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© 2024 Michele Bianchi