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Digital Marketing Campaigns

Concepts and campaigns that meet people at customer journey touchpoints.

GORE WEAR North America

Created digital marketing campaigns for GORE WEAR's entry into the U.S. market, focusing on U.S. athlete and events, along with GW's long history of product excellence and innovation.

Light My Fire

I was creative director for LMF's digital marketing B2B abd B2C quarterly social media/email campaigns, using beautiful imagery, storytelling and product lifestyle photoshoots to showcase this well-loved Swedish brand.

VIEV

I provided brand copy-creative direction and social media strategies for Gore Technologies new brand, VIEV. Digging into Gore's 50+ year history of innovation, this campaign promoted the less-is-more concept of owning one jacket for seamless transitions from one activity to the next.

Patagonia Recycled Down

An example social media content for Patagonia products that illustrate the company's brand ethos.

Patagonia product/brand content

I created multi-platform copy for Patagina product, enviro and brand campaigns.