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Manifestos, Tone of Voice, Style Sheets

A strong brand has—in addition to solid brand guidelines—a clear purpose that fuels their mission/vision/values. Manifestos, tone of voice docs and style sheets all ladder up to the brand; each one is equally important.

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Click here to download LMF Tone of Voice Guidelines.pdf

Tone of Voice

A TOV document shines light on your vision, mission and values. It is a guideline for writers so they can understand the brand values but write with confidence, knowing that a brand possesses many attributes that can range from dead-serious to bad dad jokes.

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Click here to download SITKA Style Sheet.pdf

Style Sheet

Style sheets are essential for writers. They are used to make sure the brand messaging is consistent. While some may think they are not as important as a brand book, I see them as essential as duck tape on a camping trip.

Light My Fire Manifesto

A manifesto states your purpose using clear, simple language that's free of jargon and BS. It's the "why" behind what you do.

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